The Morrison Government has launched a $5 million campaign across national advertising, TV and event sponsorships to encourage Australians to book a holiday in Australia this year.
Federal Member for Bonner Ross Vasta MP said the advertising blitz was about promoting domestic holidays to support our local tourism jobs and businesses.
“The campaign will feature Australian destinations, tourism products and experiences from every state and territory in national advertising, TV program and event sponsorships, publisher created content and in-program editorial integration,” Mr Vasta said.
“Everyone deserves to take a break this year and it doesn’t matter if you book a holiday down the road or on the other side of the country, you’ll be supporting Australian businesses and workers.”
Mr Vasta said JobKeeper saved tourist businesses like Tangalooma Island Resort on Moreton Island in Bonner, however, with the school holidays over and wage subsidies wrapping up, it was still important to back our local businesses.
“You can always enjoy a day trip or long weekend away to take a break and keep supporting Australia’s tourism industry,” Mr Vasta said.
“Our tourism industry is so important because it supports more than 666,000 local jobs and every dollar spent on an Australian holiday this year will help our tourism sector.
“When you do book your holiday this year, go to one of Bonner’s local travel agents to help support them because they’re also doing it tough because of COVID-19.”