In an effort to help the national economic recovery, a new ad campaign has been launched to encourage Australians to support Australian Made products by joining the ‘Aussie-made Club.’
Federal Member for Bonner Ross Vasta MP said buying Australian-made products whenever possible was a practical way to back local producers and manufacturers.
“The best way to do this is visit the Australian Made website and literally joint the club,” Mr Vasta said.
“It’s free, you get offers and discounts, and it helps you identify a range of Australian-made products to support.
“When you buy Australian Made, you’re not only helping the local small businesses, but the flow on effect means you’re supporting Australian manufacturers and their supply chains from farmers to designers and more.”
Minister for Industry, Science and Technology Karen Andrews said the new ad campaign reflected the ground-swell of community support for Australian products.
“As a country we’ve rallied together to slow the spread of coronavirus, now we need to pull together to back our local businesses and manufacturers,” Minister Andrews said.
“Australians are the first to put up their hand to help in a crisis and as we look to navigate the economic impacts of coronavirus the simplest thing we can do to help is to buy Australian.”
Australian Made Campaign Limited CEO Ben Lazzaro said the campaign was designed to build on the huge grass-roots movement spawned by the COVID-19 pandemic.
“Our website is attracting more than 250,000 visitors a month – a 130% increase on normal and our social media audience has grown ten-fold since the beginning of this pandemic,” Mr Lazzaro said.
“Australian brands are also seeing the value in using our logo, with a four-fold increase in applications and a doubling in new licensees.”
The new ad campaign comes after the Morrison Government earlier this year committed $5 million to expand the reach of the Australian Made logo, so our manufacturers could take on new markets around the world.
For more information or to join the Aussie-made club, visit www.australianmade.com.au